Simple plans for growing businesses

One recovered customer can make the month worthwhile.

Every plan includes the complete PrimaReply platform. Choose the SMS capacity and support level that fit your business today.

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Most popular
Starter Selected
$99AUD / month

For sole traders and smaller businesses with lighter enquiry volumes.

Monthly capacity

60 SMS enquiries

Equivalent to up to 60 potential leads from SMS

One allowance includes the complete SMS exchange, regardless of the number of messages.

  • Dedicated mobile number and missed-call recovery
  • Business-aware AI receptionist
  • Lead qualification and urgency detection
  • Live Inbox and human takeover
  • Calendar availability and automatic booking
  • Booking links and customer reminders
  • Response schedules and notifications
  • Unlimited website assistant enquiries*
  • Analytics and realistic test workspaces
  • 10 approved business answers and 5 customer links
  • Standard email support
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Explore this plan

Starter: $99 AUD/month

60 SMS enquiries handled monthly, with the features and Business Knowledge capacity shown for this plan.

Test PrimaReply free

*Unlimited website assistant enquiries are subject to reasonable-use and abuse protections. Monthly allowances apply only to live SMS enquiries, not individual messages.

Included from day one

The same strong foundation on every plan.

Every business can capture, qualify, book and follow up with customers. Upgrade when you need more SMS capacity or closer product support, not to unlock essential functionality.

Recover missed calls

Give callers an immediate way to continue by text.

Qualify every enquiry

Collect the details your team needs before following up.

Move towards booking

Offer real availability or send the right booking link.

Help website visitors

Include unlimited website assistant enquiries on every plan.

What counts as an SMS enquiry?

One customer request handled by SMS during a 24-hour interaction period. Several customer messages, PrimaReply responses and staff replies still count as one SMS enquiry.

What happens near the limit?

You receive advance notice and can upgrade your plan. PrimaReply does not cut off a customer halfway through an active SMS enquiry.

Pricing questions

Clear before you go live.

Create and test your workspace first. You only choose a plan when you decide to activate live customer messaging.

Do individual text messages count separately?+

No. One customer request during a 24-hour SMS interaction counts as one SMS enquiry, even when the customer, PrimaReply and your staff exchange several messages.

Do website enquiries use my SMS allowance?+

No. Website assistant enquiries and simulator tests do not consume your live SMS enquiry allowance.

Do unused enquiries roll over?+

No. Your included SMS enquiry allowance resets at the beginning of each new billing period.

Can I change plans later?+

Yes. You can move to a plan with more capacity as your enquiry volume grows. Downgrades take effect from the next renewal.