Tell us about your business
Add your services, hours, FAQs, and the details you want collected.
Your always-on enquiry and booking assistant
Never miss an opportunity.
PrimaReply works for you 24/7, capturing enquiries from missed calls and your website, answering questions, qualifying leads, and booking customers into your Google Calendar. It can even bring opted-in customers back when it is time to return.
Or watch the product exampleNo credit card required to testSet up for your businessStart the trial when ready
Configure and test your own receptionist before deciding whether to go live.
Missed call detected
Recovery conversation started by SMS
Customer conversation
Harbour Auto Care
Sorry I missed your call. This is Harbour Auto Care. What can we help you with today?
My car is making a creaking noise when I turn. It's a 2022 Mazda 3.
Thanks. I can help organise an inspection. When would you prefer to bring it in?
Recovered missed-call lead
Jason · Vehicle service
Preferred time
Tomorrow morning
Information
6 of 6 collected
Try your own receptionist first
See how PrimaReply handles your business before you pay.
Test a customer conversation
Message your AI receptionist as a fictional customer and review the resulting lead.
Go live when you are ready
Start the trial only when you want a business number and live customer features.
Create my test workspace
No credit card required · Your trial will not start automatically
Missed calls recovered
Follow up while the customer is still looking
Website enquiries captured
Give visitors an immediate next step
Leads qualified
Collect the details your team actually needs
Bookings moved forward
Offer real times or hand control to your team
Interactive product example
See how PrimaReply turns enquiries into bookings.
Explore a missed call or website visit. PrimaReply starts the conversation, gathers useful details and adds the confirmed appointment to your calendar when automatic booking is enabled.
Missed call
SMS conversation
Appointment booked
Ringing…
0400 000 001
A customer is calling Harbour Auto Care.
Ringing…
0400 000 001
A customer is calling Harbour Auto Care.
Automatic SMS follow-up
From Harbour Auto Care
Lead and booking
New customer enquiry
Vehicle inspection
Customer
Waiting for reply
Vehicle
Waiting for reply
Enquiry
Waiting for reply
Preferred time
Waiting for reply
0 of 4 useful details captured
The lead updates while the conversation continues.
Illustrative example · No call or SMS or lead is created
Everything in one place
One receptionist. Every enquiry has a next step.
Capture interest, answer from approved business information, qualify what the customer needs, and move the enquiry toward staff or booking.
One connected workflow
The capabilities behind the customer journey.
Your available capacity and advanced knowledge tools depend on the plan you choose.
Capture and respond
- Missed-call SMS recovery
- Website chatbot
- Reception and call-queue overflow
- Shared Inbox with human takeover
Know your business
- Approved business answers
- Website knowledge import
- PDF, DOCX, TXT and Markdown uploads
- Helpful customer links
Qualify and route
- Custom lead questions
- Urgency detection
- Service matching and service-area checks
- Ready-for-you staff notifications
Book and retain
- Google Calendar availability
- Automatic or approval-first booking
- Existing booking-link handoff
- Customer reminders
Test the receptionist free
Set it up for your business · No credit card required
From enquiry to booking
One quick response can keep the opportunity moving.
Reply instantly
Follow up missed callers and website visitors while they are still looking.
Qualify and route
Collect useful details, check service coverage, and flag enquiries that need your team.
Book or hand off
Offer real Google Calendar times, require approval, or send your existing booking link.
Works with your existing phone setup
Keep reception first. Add a safety net behind it.
Keep your public number, greeting, receptionist or call queue. PrimaReply can receive the calls you choose to forward when nobody answers or when the business is closed, then continue with the customer by SMS.
See business phone setup optionsYour normal call flow
Customers still call the business number they already know.
Unanswered-call overflow
Only selected unanswered or after-hours calls reach PrimaReply.
Immediate SMS follow-up
The caller can explain what they need without waiting for a callback.
A useful staff handoff
Qualified and urgent enquiries can appear in the dashboard with notifications.
Missed-call opportunity calculator
What could one more recovered customer be worth?
Use your own numbers to explore the value sitting behind unanswered calls. Adjust the assumptions to match your business.
Use an average month from your phone records if you have one.
Use revenue from a typical completed job, booking, or customer.
Choose your own scenario. This is not a claimed PrimaReply conversion rate.
Your illustrative scenario
Potential monthly value
$1,200
Based on approximately 2.4 converted customers from 12 missed calls.
Potential annual value
$14,400
One average job equals
5.1 months
of the $99 standard plan
Illustrative estimate only. Results depend on your call volume, customer behaviour, follow-up, close rate, pricing, and service delivery. PrimaReply does not guarantee recovered customers or revenue.
Your business dashboard
Your own dashboard for every enquiry.
Every business gets a dedicated PrimaReply workspace. Sign in to see conversations, qualified leads, bookings, customer history, and the work that needs your attention in one place.
Harbour Plumbing
Your PrimaReply dashboard
Good morning, Alex.
Here is what PrimaReply has handled for your business.
New enquiries
8
Captured today
Qualified leads
5
Ready for follow-up
Appointments
3
Booked automatically
Reminders
12
Customers re-engaged
Leads needing attention
Prioritised from customer conversations
CustomerNeedNext actionStatus
Amelia
Blocked kitchen drain
Call now
UrgentJason
Hot-water repair
Review details
ReadySarah
Tap replacement
AI collecting details
In progressNext booking: 9:30 am
Confirmed in Google Calendar
PrimaReply is following up
One customer conversation is active
Approved Business Knowledge
Useful answers from sources you control
Approved answers
Write the exact information customers often need.
Website pages
Import and review useful pages from your business website.
Uploaded documents
Publish information from PDF, DOCX, TXT or Markdown files.
Customer links
Direct customers to the right booking, help or information page.
Built around your business
Your approved knowledge guides the answer.
PrimaReply finds relevant information from the sources you have reviewed and published. The original conversation and its grounding remain visible, and a person can step in whenever judgement matters.
Website imports and document-upload capacity vary by plan.
Before and after PrimaReply
Less chasing.
More certainty.
Without PrimaReplyWith PrimaReply
Calls and website chats become separate jobs to chaseEvery enquiry flows into one live workspace
You repeat the same questions on every callbackPrimaReply gathers the details you choose
Customers wait while you check the diaryPrimaReply can find and offer real Calendar availability
Past customers are easy to forgetOpted-in customers can be reminded when it may be time to return
Common questions
Know exactly how PrimaReply fits into your business.
PrimaReply supports the journey from first enquiry to booking and future return. Your team stays in control and can step in whenever a customer needs a person.
Do I need to replace my current business number?+
No. Your existing number, greeting and receptionist can stay in place. A mobile can use conditional call forwarding, while business phone systems can send unanswered or after-hours overflow calls to PrimaReply.
Does PrimaReply answer the phone call with voice AI?+
No. PrimaReply follows up unanswered calls by SMS, giving the customer an immediate way to explain what they need and continue the conversation.
Can I control what it asks and says?+
Yes. You configure your services, business hours, FAQs, tone, receptionist guidance, escalation guidance, and the information required for a lead.
How does PrimaReply learn about my business?+
Start with your services, hours and approved answers. Eligible plans can also publish information from website pages, uploaded PDF, DOCX, TXT or Markdown files, and helpful customer links. PrimaReply retrieves relevant approved information when answering instead of relying on a generic description.
What happens if a customer wants a person?+
The conversation can be flagged for attention. You can take over in the Live Inbox, which suppresses competing AI replies while you handle the thread.
Does PrimaReply automatically confirm bookings?+
Yes, if you choose automatic booking for that service. PrimaReply can check your connected Google Calendar, offer available times, recheck the selected slot, create the event, and confirm it to the customer. You can also require staff approval before any event is created.
Can enquiries from my website come into PrimaReply too?+
Yes. Add the branded website assistant to an approved website and new chats can use the same qualification, booking, Inbox, and human-takeover workflow as your other enquiries.
Can PrimaReply help bring previous customers back?+
Yes. Customers can optionally agree to future service-reminder SMS. When a configured service may be due again, PrimaReply can prepare or automatically send one clear invitation to book, while respecting NO, LATER, and STOP responses.
What does PrimaReply cost?+
Plans start at $99 AUD per month. Every plan includes the core receptionist, qualification, booking, website assistant and reminder workflows, while advanced Business Knowledge capacity and imports vary by plan. You can test the receptionist free before choosing.
Can I test PrimaReply before starting the trial?+
Yes. Create a free test workspace, add your business information, and have realistic practice conversations with your AI receptionist. No credit card is required for testing, and your trial only starts when you choose to start it.
Will PrimaReply keep adding new features?+
Yes, definitely. We will keep improving PrimaReply based on what service businesses actually need. Customer feedback will help shape the features and improvements we prioritise next.
Your next enquiry may already be ready to book.
Be ready when they call, when they visit, and when it is time for them to come back.
Free test workspace · No credit card · Start the 30-day live trial when ready