SMS & missed-call consent

Your business is responsible for deciding whether it has a lawful basis to contact a customer, obtaining any required consent, and complying with Australian telecommunications, spam, privacy, consumer, and industry-specific obligations.

Before enabling missed-call recovery, ensure calls are forwarded only in a way your customers reasonably expect. The first recovery SMS should clearly identify your business, be relevant to the missed call, and provide a helpful way for the customer to continue or seek assistance.

Respect STOP, START, HELP, carrier filtering, and any direct request not to be contacted. PrimaReply’s current pilot workflow must not be used to intentionally override a recipient’s opt-out preference.

Configure communications for reasonable local contact hours and avoid repeated follow-ups. Do not use PrimaReply for marketing campaigns unless that use has separately been approved and legally reviewed.

Read the Terms of Service and obtain your own legal advice where your business, customers, or industry requires it.