Data retention & deletion

We retain account, business configuration, customer conversations, lead records, and operational records while they are needed to provide the service. Short-lived diagnostics and recovery-run records use limited retention periods to support reliability and security.

An account owner can submit a deletion request from Account & security while signed in, or contact support@primareply.com from their registered email address. We record the request and verify ownership before an administrator performs irreversible deletion.

Once approved, PrimaReply permanently deletes the account and its owned business data, including dependent conversations, messages, leads, and operational records where those records are tied to the account. This cannot be undone.

We may retain limited information where reasonably necessary for legal obligations, fraud prevention, security, billing disputes, or backup rotation. We will explain any material exception when responding to a request.

Open Account & security to submit a verified deletion request.