Calls and messaging
How missed-call recovery works
Understand how PrimaReply detects an unanswered forwarded call, starts an SMS conversation and turns customer replies into a useful lead.
The customer experience
When an eligible missed call reaches your PrimaReply number, the caller receives your configured SMS follow-up. They can explain what they need, answer your qualification questions, and request a booking by text.
What your business receives
The conversation appears in your Inbox and can become a qualified lead. Important or urgent enquiries can notify your team, and you can take over the conversation when needed.
What PrimaReply does not do
PrimaReply does not answer the original call with voice AI. Your phone provider controls call forwarding, while PrimaReply handles the eligible missed-call event and subsequent SMS conversation.
When no reply is sent
A reply may be suppressed when PrimaReply is paused, the call falls outside your configured coverage, the caller has opted out of SMS, or the event is not an eligible missed call.
Related guides
See this workflow in PrimaReply
Learn how the product handles customer enquiries, or create a free workspace and test it with your own business details.