Calls and messaging

Choose when PrimaReply responds

Set PrimaReply to always respond, follow a custom business schedule or pause missed-call SMS while preserving your saved configuration.

About 4 minutes Updated 4 Sept 2026

Coverage options

  • Always respond allows eligible missed-call follow-ups at any time.
  • Scheduled coverage responds only during the hours you choose.
  • Paused prevents new automatic missed-call conversations from starting.

Change your coverage

  1. Open Settings → PrimaReply coverage.
  2. Select the coverage mode you want.
  3. If using a schedule, choose the active days and times.
  4. Review the continuation window.
  5. Save your settings.

What the continuation window means

The continuation window lets PrimaReply finish a conversation that began while scheduled coverage was active. It does not override a deliberate pause.

Check that it worked

The Settings overview summarises the saved coverage mode. Use a controlled missed-call test during an active period and, if relevant, outside it.

Related guides

See this workflow in PrimaReply

Learn how the product handles customer enquiries, or create a free workspace and test it with your own business details.